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Student Workbook to Accompany Crisis Communications: A Casebook Approach (Routledge Communication Series), by Kathleen Fearn-Banks
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No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
- Sales Rank: #1406128 in Books
- Published on: 2010-12-04
- Original language: English
- Number of items: 1
- Dimensions: 10.75" h x 8.50" w x .25" l, .0 pounds
- Binding: Paperback
- 128 pages
About the Author
Kathleen Fearn-Banks (A.B.D. Ed.D. in Instructional Technology, USC; M.S, Journalism, UCLA) is associate professor in the School of Communications at the University of Washington. Her research is primarily in crisis communications. Prior to her academic career, she spent 25 years as a feature writer at the Los Angeles Times and a news-writer, producer, and reporter for a Los Angeles network affiliated television station. She also headed nationwide publicity campaigns for NBC Television Network series, specials, and movies. She was vice-president of development and public relations for the Neighbors of Watts, an entertainment industry non-profit which raised funds for daycare centers in underprivileged areas of Los Angeles.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Make it part of your PR library!
By Lisa Scarbrough
I had been assigned the textbook for my grad school crisis PR course. I loved the book so much, I ordered this companion workbook. This is great to get your hands dirty in learning to establish a crisis communication plan.
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