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Obscene Profits: The Entrepreneurs of Pornography in the Cyber Age, by Frederick S. Lane III
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Sex sells. Already a ten-billion dollar business-and growing-most sex businesses require relatively low start-up costs and minimal equipment. No wonder retired porn stars, homemakers, college students, and entrepreneurs of every stripe are eager to jump on the smut band wagon. Following the money trail, or in this case, the telecom routes, the author reveals how some big phone companies are cashing in too. Obscene Profits offers a startling and entertaining new look at this very old business, and shows why pornography, in all of its variations--videos, magazines, phone-sex, spy cameras, etc.-- is one of the most profitable and popular new careers to come out of the electronic age.
- Sales Rank: #2389779 in Books
- Color: White
- Published on: 2001-07-25
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x 5.75" w x 1.00" l, .98 pounds
- Binding: Paperback
- 332 pages
From Library Journal
Lane, an attorney and the publisher of the Journal of Electronic Discovery and Internet Litigation, provides a timely case study of the business and economics of pornography. What makes this an interesting study is that with the advent of VCRs and the Internet, barriers to pornography's market entry were effectively bulldozed. While still not mainstream, pornography is now fairly widely accepted, with some 60,000 adult sites currently available. (Sex does sell, to the point that pornography has a greater market share of the entertainment industry than sporting events and live music performances together.) As a result, the industry is experiencing classic and not-so-classic shakeouts. The book is written in such a way that parallels can be made to other Internet enterprises. Recommended for general and business collections.ASteven Silkunas, Southeastern Pennsylvania Transportation Authority, Philadelphia
Copyright 1999 Reed Business Information, Inc.
From Booklist
Lane, a lawyer and computer consultant, offers a fascinating and informative look at the business of pornography and the boost it has gotten from technology. Telephones, VCRs, computers, and, especially, the Internet have increased privacy and reduced the potential for public embarrassment and prosecution from existing pornography laws. Web sites featuring sexual material are the only ones consistently making money, generating more than a billion dollars in revenue annually. Lane looks back on the history of pornography for fun and profit, from early fetishes found in archaeological digs to Ben Franklin's little-known contributions to current video games that titillate with sex and violence. He examines legislative efforts and court rulings to control and restrict trafficking in pornography. But the economic opportunities in pornography, Lane concludes, invite entrepreneurs to become the electronic equivalents of Hugh Hefner and Larry Flynt. Vanessa Bush
Review
January 13, 2000, Thursday
REVIEW; How the Web Changed the Smut BusinessBy BRUCE HEADLAM
OBSCENE PROFITS: THE ENTREPRENEURS OF PORNOGRAPHY IN THE CYBER AGE
By Frederick S. Lane III
(Routledge; $27.50.)
IT may have started as an academic exercise, but the Internet most days looks more like the top shelf of a corner-store magazine rack. From search results clogged with sex sites to e-mail boxes that fill up with ''XXX'' subject lines to innocent-looking links that lead to red-light sites, pornography seems inescapable online. And, to the dismay of most parents, the Internet does not come wrapped in plain brown paper.
Have centerfolds simply migrated to the Web, or has there been a more profound shift in the nature and the influence of pornography? In ''Obscene Profits: The Entrepreneurs of Pornography in the Cyber Age,'' Frederick S. Lane III argues the latter.
Modern technology, from deregulated phone services to the Internet, changed the pornography business and has enabled pornography to make an impressive advance into the mainstream. For the cost of a server and a Web cam, anyone can become an online pornographer.
A new wave of entrepreneurs, including, Mr. Lane tells us, many women, is threatening the hegemony of old-style men's publications like Playboy and Penthouse with not only the sheer amount of online images but also their explicitness.
''It's a nightmare out there,'' Larry Flynt, the publisher of Hustler, told Forbes magazine in 1996. ''This has to be affecting revenues of people like myself.''
If Mr. Flynt is having nightmares, maybe we should all be scared. Mr. Lane estimates that there are between 30,000 and 60,000 sex-oriented Web sites and innumerable phone-sex lines, chat rooms and video mail-order services. The pornography industry is ''an increasingly significant sector of the economy,'' he writes, grossing at least $10 billion a year in this country. That is more, the book says, than Americans spend on sports events and live music combined.
Mr. Lane, a lawyer with more than a touch of the moralist, will get a sympathetic reading from most casual Web surfers. One reason sex on the Web seems increasingly alarming is aesthetic. Online pornography isn't simply Playboy for people who think that staples ruin the mood. With its raunchy home-grown fare and pixelated images, the Net takes the velvet smoking jacket off pornography and replaces it with the technological crudity of an 8-millimeter film. Even ''soft porn'' images on the Web appear to have what Simone de Beauvoir called the ''intention to defile.'' They not only look dirty; they feel dirty.
Depressing as all that may be, the ubiquity of sex sites does not mean that pornography has entered the cultural or financial mainstream, as Mr. Lane suggests. In fact, much of the evidence in his book suggests the opposite: that although pornography occupies the same niche on the Internet as in the rest of society, it is neither as prevalent nor as profitable as critics might think.
Let's start with the money. Pornographers may profit from obscenity, but the profits themselves aren't all that obscene. Although $10 billion may seem like a lot of money, compared with national vices like tobacco ($45 billion) or gambling ($50 billion), it is small potatoes. Some of the entrepreneurs Mr. Lane interviews make, at best, a reasonable living. Jane Duvall, who runs the popular Jane's 'Net Sex Guide site, said that she made more money at her previous job, handling advertising accounts at a newspaper.
The Playboy sites, which are among the most popular sex-related destinations on the Web, have yet to turn a profit. Internet Entertainment Group is probably the best known of the new class of pornography companies, thanks to its lucrative Club Love site and its nude pictures of B-list celebrities. Its founder, Seth Warshavsky, is often regarded in the press as a technological wunderkind, but his company has been continually frustrated in its attempts to go public on a Wall Street where the gold standard is just about anything followed by the dot-com suffix.
Other pornographic video and Internet companies that have gone public have hardly set the market on fire, so although investors may like the novelty of a stock certificate showing naked women, they would be better off buying bonds.
The problem with Mr. Lane's book is that it is long on history but short on historical perspective. Pornography has tried -- and failed -- to gain mainstream acceptance before, usually by attaching itself to another social current. Hugh Hefner built Playboy in the corporate image of 1950's Madison Avenue. In the early 70's, the sex-film business rose and fell in the wake of the sexual revolution. Today, as Mr. Lane's subtitle suggests, pornography attaches to the preoccupation with entrepreneurs, particularly online entrepreneurs.
But entrepreneurship, even in the digital age, has limits. Until recently, sex sites had been operating with limited opposition from the courts, aiming at a group that was demographically and psychographically handpicked for pornography (young, male, maladjusted) at a time when very few sites were making money.
Now, competition is squeezing profits, and Mr. Lane notes that pornographic sites that once charged $29.95 for monthly access are now hard-pressed to charge $10. And pornographic sites are facing more competition from the Web as a whole. As the online world continues to grow, pornography will probably occupy a smaller place in it.
Perhaps a more interesting question is what the social effects of the technology migration of pornography might be. To buy or see dirty pictures 15 years ago, you needed money, adult identification and no sense of shame. Today, all you need is a modem and a credit card. That means that marginal tastes, including dangerous ones like pedophilia, are more easily satisfied. But it could also mean that pornography's public blight -- the sex shops and peep shows -- will be reduced.
For both social conservatives who wanted Times Square cleaned up and for liberals concerned with the First Amendment, that would seem like a partial victory. Maybe that is why nobody seems happy.
Most helpful customer reviews
10 of 10 people found the following review helpful.
The First Half of This Book is a Liberal Education
By Doc BA
Don't let the (literally) clueless title turn you off. This is an impressive tour de force. The first half is a concise, entertaining, and enormously informative history of technology and its effects on our social customs and ways of looking at the world. Lane's grasp of mountains of material and his ability to concisely summarize it are awesome. Since I am in a related field, I intended to skim it, but was drawn into reading every word. The second half is more specialized, but is only tangentially devoted to "obscene profits" (that awful title looks like a publicists's handiwork). It poignantly conveys the ways the new technology reveals for the first time that men's obsession with pornography is of epidemic proportions.
9 of 11 people found the following review helpful.
Must Read for those who want to grow rich in a growing niche
By Michael
This is an excellent book, written with a lawyer's research habits and a computer scientist's discipline. For anyone interested in the most profitable industry segment of the new economy, this is required reading material. It is interesting, entertaining, and informative. Pick it up, but know the following. Money doesn't mean power. It means freedom.
6 of 7 people found the following review helpful.
Now we know
By AP
Ever since I was a little boy, I was interested in the world surrounding pornography business. Do they ever have an economic downturn or require a bailout? I have grown older and even more intrigued, it is amazing to find out how this cottage/back alley industry, has grown to be a major influence in today's society and economy. Obscene Profits neatly illustrates the hard changes the porn industry has had to make to last the distance and in the meantime fueling many would-be Hollywood actress's dreams. Even for people who are disgusted by pornography will be interested in this book's portrayal of an industry that has touched almost everyone and created its own entrepreneurs.
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