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## Get Free Ebook How Audiences Decide: A Cognitive Approach to Business Communication, by Richard O. Young

Get Free Ebook How Audiences Decide: A Cognitive Approach to Business Communication, by Richard O. Young

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How Audiences Decide: A Cognitive Approach to Business Communication, by Richard O. Young

How Audiences Decide: A Cognitive Approach to Business Communication, by Richard O. Young



How Audiences Decide: A Cognitive Approach to Business Communication, by Richard O. Young

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How Audiences Decide: A Cognitive Approach to Business Communication, by Richard O. Young

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques―including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals―and examines the empirical evidence supporting each of them.

  • Sales Rank: #1571437 in Books
  • Published on: 2010-12-22
  • Released on: 2011-01-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.69" h x .94" w x 8.26" l, 1.58 pounds
  • Binding: Paperback
  • 416 pages

About the Author

Dr. Richard Young is Associate Teaching Professor of Management Communication at the Tepper School of Business at Carnegie Mellon University. A regular presenter at the Management Communication Association’s annual conferences, he received his Ph.D. in Rhetoric from Carnegie Mellon in 1989.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Move over Minto this book will help you cut to the chase and deliver words that work.
By rubylev
From business plan pitches to direct marketing appeals this book covers how people make decisions and how to present relevant information in a form that supports their decision process. Loaded with research and practical examples this book will help you understand how to be "easy to do business with." Worth the price.

See all 1 customer reviews...

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## Get Free Ebook How Audiences Decide: A Cognitive Approach to Business Communication, by Richard O. Young Doc
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